[NEW] Fred Butler for Swatch

There’s a new collaboration in town – and I want it:

This month the new Fred Butler x Swatch watch will drop in stores worldwide. Just 777 have been made of the exclusive design by the accessories designer.

The watch will retail for £178.

[OUTFIT] The Details

I have outfit photos from yesterday but I thought that I’d show you the details of my outfit today and then my whole outfit another day. As regular readers will know, I’m all about cheap updates to classic looks with statement accessories – and shoes! Yesterday I teamed a simple smock dress with two new bracelets, friendship bracelet from my sister and a silver bracelet the boyfriend bought me in Morocco. The silver bracelet carries the hamsa symbol. The hamsa is a palm-shaped amulet popular throughout the Middle East and North Africa, and commonly used in jewelry and wall hangings. It depicts the open right hand, an image recognised and used as a sign of protection in many societies throughout history, the hamsa is believed to provide defense against the evil eye. Used to protect against the evil eye, a malicious stare believed to be able to cause illness, death, or just general unluckiness, hamsas often contain an eye symbol, like mine:

I have also begun to wear, again, my Made ring. I love the size and almost unfinished feel of the ring – it definitely helps to get it noticed! My Swatch wrap-around watch is my everyday accessory – I can’t live without it. I love the colour and double strap detail – best of all, I don’t have to dig around for my phone every time I want to know if I’m late!

[INSPIRATION] What To Wear With My New Purple Swatch

Let me introduce you to my newest – and newly favourite – accessory: my Sweet Purple Swatch watch. I bought my first ever Swatch when I was on my year abroad in Italy, nearly eight years ago, and found that within the first year I quickly became obsessed with changing the strap for a different look. With my new Swatch, there’s no need to change the strap – I love the double wrap feature!

My new Swatch is so pretty that I have decided it needs a whole new wardrobe of purple clothes to go with it!!

[LUST LIST] Swatch Watches for SS12

My first Swatch watch was bought on my Erasmus year abroad, in Italy. I loved the over-sized watch face and the interchangeable plastic straps. Having seen the new SS12 collections, I think it might be time to invest in an addition to my, currently rather small, Swatch collection:

The mint Swatch (second from the right) is top of my wish list right now. I love how the straps double around the wrist adding a little more detail and interest to the look. The fabulous bright colours in the SS12 Lady Collection make them perfect to team with summer’s bright wardrobe.

The New Gent Lacquered collection offers a collection of ten watches in a rainbow of bright colours for summer 2012. The deconstructed dials of each of these ten Swatch designs expose intricate inner mechanisms. This distinctive feature arose from a highly complex production process, illustrating Swatch’s ongoing commitment to technical
excellence.

The final collection I want to show you today is the newest addition to the Graphic Designers Collection, by Italian designer Lorenzo Petrantoni. As part of The Graphic Designers Collection from Swatch, Lorenzo Petrantoni proposes five different designs. Using a stark palette of black and white, the artist’s complex array of illustrative patterns and motifs – which he achieves by reassembling cut-outs from old books, almost like a contemporary form of patchwork – are intricately printed upon the sleek silicone and plastic surfaces of the various watch designs. For a truly unique and stand-out timepiece, this is the watch for you.

Do you wear a Swatch watch? What do you think of the new collections?