Firetrap isn’t a brand that has been on my radar for very long but, as I always seem to find, the minute I was made aware of it, I keep seeing it everywhere now!
Born in the brit-pop era of the early 1990s, Firetrap is a denim and lifestyle brand which championed a slightly edgier way of dressing and the maverick spirit of British culture. At the end of the last decade, Firetrap took the time to re-evaluate the brand’s direction in a new era and chose the channel the spirit of the city in which it was founded: Designed in London by British designers Firetrap is a mirror of London style, culture and attitude taking inspiration from the diverse sights, sounds and flavours that define London life. Stores and DNA refelected this shift in brand identity showcasing Firetrap’s experimental, progressive and gritty attitude infused with London’s legendary subversive wit and rebellious rock ‘n’ roll spirit.
So when I was asked to choose a t-shirt from the current collection, I jumped at the chance to try out the brand. I chose this t-shirt which I then wore for dinner last night with the boyf:
I love the stud and beading detail on the front which adds a little more interest to the tee and lets it sparkle a little in the light.
With a long baggy t-shirt, like this, I am always tempted to simply throw it on over a pair of leggings, add a boyfriend cardigan, EMU boots and I’m good to go, but I decided to try to style it a little more imaginatively than my “usual” look – still keeping the leggings!!
I was wearing: Firetrap tee; black leggings (similar here); Butterfly by Matthew Williamson leather studded wrap bracelet (currently reduced: £15 £4.50); and my new New Look pistol boots:
If you’d like to try out Firetrap for yourself, why not check out their amazing sale which is on right now. Here are my top picks:
Have you bought from Firetrap before? What do you think of the brand and their ethos? And the way I’ve styled my tee?
And for your viewing please, here are a couple of out takes from the “shoot”:
Sugar & Spice 